4 Important tips to remember Before Purchasing Gold Jewellery

The festival season is knocking at the door,and jewellery lovers are all set to satisfy their love for gold.In India,festivals have always been celebrated with great pomp and show.Gold and silver jewellery have been the most loved and preferred of all precious metals. Jewellery shopping is always exciting as you get a chance to shop for something unique that you are going to love for a lifetime. As we all know, gold jewellery is a type of investment.Many times, when we think about buying gold jewellery, we are totally focused on the design.But that is not the right approach to adopt while shopping for jewellery.The design should be taken into consideration, but there are many other things that must be considered while doing jewellery shopping.This blog discusses 4 important tips that must be kept in mind before purchasing gold jewellery.

1. Determine the Purity: Pure or Impure

When you buy gold jewellery,you must look for an official mark on the jewellery you are buying.The official mark will ensure that you are buying gold jewellery from a registered company and the gold is from a BIS-hallmarked jeweller.The BIS hallmark signifies gold purity,which is very important for gold jewellery.If you are planning to buy gold jewellery online,you should check the hallmark first.There are many fake jewellers who are selling gold jewellery at lower rates.But they are not from BIS approved jewellers.Hence, always look for the hallmark and make sure that you are buying gold jewellery from reliable sources.

2. Making charges

Buying gold jewellery without knowing the making charge is a bad idea.Making charges are a reflection of current gold rates, and one could easily be fleeced into paying higher making charges than the actual.When you buy gold jewellery, be firm on fixed making charges.This could make gold purchases cheaper, and it would  be a smarter way.We assure you that we provide the lowest rate in online jewellery purchase.

3. Check the weight

In India, most gold jewellery is sold by weight and the heavier the jewellery the more it costs. Precious stones like diamond, emerald, and ruby are often attached to gold jewellery, making them heavier in the process, which means that one might end up paying for gold that is not actually there, and it is necessary to keep this in mind while purchasing beaded jewellery.

4. Buy Back Guarantee

Most jewellers offer a buy-back guarantee,where one can exchange their old jewellery for buying new one. Before buying gold jewellery, you must check the resale value of the gold.As we all know, the majority of jewellers today provide the assurance of buying gold jewellery back at the prevailing rate.If you are planning to buy gold and diamond jewellery online,ask the salesman about what price he will be willing to provide if you return the Jewellery.Discussing all this could save a buyer money.

We hope you enjoyed reading our blog on 4 Important Tips to Remember Before Purchasing Gold Jewellery. Gold jewellery is an important part of every Indian wedding and festival. As we already said,gold jewellery is an investment that increases its value with time.The tips and information in the blog can help you make a more informed decision about your purchase.So, what are you waiting for? Get your gold jewellery and make your loved ones happy this festive season.

Please contact us anytime if you have any further questions about your online gold shopping.Thank you for visiting our blog!


Bhima Jewellery Chairman Dr. B Govindan was honoured as an Influential Indian at an event organised by International Promoters Association (IPA) in UAE

The ‘UAE at 50 – Saluting the Nation’ conference is organised by the International Promoters
Association (IPA), which is a Dubai-based Malayali business association. On the occasion of the
50th anniversary of UAE Piravi, the International Promoters Association honoured a large
number of Indian business people for their unique contributions to the country. Dr. B Govindan
was one among them who was honoured at the event as an influential Indian held at the Dubai
Grand Hayat. Later, the venue becomes a ceremony to pay respects to the loving support of the

IPA is a revolutionary platform for entrepreneurs to fulfil their dreams in the shortest span of
time. It is an association that will help entrepreneurs grow their businesses with proper guidance
and training. The main purpose of this association is to build meaningful relationships. It will
help the entrepreneurs grow as a team and promote their businesses through networking, idea
sharing, and feasibility studies through brainstorming with experienced entrepreneurs.


Dr. B. Govindan, Chairman of Bhima Jewellery, elected as the IBJA South Zone Chairman

Bhima Jewellery is the leading jewellery group in India. Dr. B. Govindan is the Chairman of Bhima Jewellery Group .B.Govindan is the 3rd son of the late Sri. Bhima Bhattar (Founder of Bhima Jewellery) and Smt. Vanaja Bhima Bhattar. He is a commerce graduate from S.D. College, Alleppey, and has a Doctorate in Gemology from the University of Colombo.

India is the world’s largest consumer of gold jewellery and gold bullion. IBJA (India Bullion and Jewellers Association) was founded in 1919 with headquarters in Mumbai, is one of the major associations in the country representing all bullion, precious metal, and jewellery trader. IBJA helps members by resolving disputes and arbitrations between dealers and provides a neutral and correct solution for weighing precious metals acceptable to the trading community. The IBJA takes a multifaceted approach to the issues and challenges that bullion traders face in a newly liberated India.

The main objective of IBJA is to promote, protect and develop the bullion and jewellery industry in India. Recently IBJA had a meeting to elect zonal managers and Bhima Jewellery Chairman Dr. B Govindan,was elected as the IBJA South Zone Chairman .


Bridal Trends: Minimalistic Vs. Flamboyant

India is a land of different cultures, traditions, and sub-culture. Different cultures and traditions always have their own style of jewellery which is worn by brides. As we know, an Indian bride is the most attractive bride of all. No one would be able to resist their charm and allure. Let’s discuss the cultural different trends of wearing jewellery at an Indian Wedding.

Brides in north India are known for their love of exquisite jewellery. They would like to wear crimson-colored lehengas with an array of uncut diamond necklaces or gold chokers that have little drops of ruby or sapphire lining. On the other hand, northern brides prefer heavy and chunky jewellery, especially in the Punjab area.

The latest jewellery trends in southern India are quite different from the north, a bridal look typically consists of bright or pastel golden weave silk saree, matching gold or uncut Diamond necklace;. A huge trend in the south is toward antique jewellery. The traditional Kerala Jewellery like Kasu-malai, Manga Mala, Palakka Mala, Pulinakham Mala, and a long-chain sported with gold coins flowing from neck to waist are very popular designs and remains a traditional symbol of wealth and status.

Coming to the Western side, wedding jewellery trends are different for Rajasthan, Maharashtra, and Gujarat.

In Rajasthan, brides prefer flower-shaped gold hairpins with a traditional bindi. Earrings include a variety of jhumkas, and a bangle attached with thick gold bands called kadas. The two ends of the bangle resemble elephants of peacock heads.

A Gujarati bride likes to wear traditional Pachikam jewellery. Pachikam is very delicate jewellery and a refined form of Kundan.

In Maharashtra, traditional necklaces are back in vogue. The Hars, Mohanmalas, and the gold-beaded Tushi have now become fashionably popular for the wedding ceremony.

While on the Eastern side, brides only prefer traditional Chik (choker), Chur (heavy broad bangles held together with bars), or the Ratanchur (bangle connected with chains) still reign supreme.

In short, A typical bridal look is built with both minimalist and flamboyant look, bringing out the best of both styles shows the originality of each bride perfectly. If you are interested to purchase gold jewellery online , then

Check out our collection

If you have any doubt regarding the gold coin rate in Kerala, please feel free to contact us on 9446013733


IAA INDIAA Awards 2021 for Bhima Jewellery.

Bhima jewellery won the prestigious award in fashion & accessories category for the “pure as love” campaign advertisement from the india chapter of international advertising association (iaa), world’s only globally-focused integrated advertising trade association. – they presented the sixth edition of their prestigious indiaa awards on 27th october 2021 at a ceremony hosted at the taj landsend, mumbai. Bhima jewellery managing director m s suhas and director gayatri suhas received the award for brand bhima.


ET award 2021

It’s a great privilege for Bhima to be honoured as ‘The Economic Times Promising Brand of India 2021’. It’s our honour to be in the esteemed company of leading Indian brands and being recognized for our journey of around 100 years. Bhima is a brand borne out of values that create value for customers. Our values of purity and workmanship combined with our consistency have ensured that Bhima retains its position as the most preferred jeweler across generations.

Bhima has been a pioneer in the jewellery industry, being the first branded retail jewellery store starting in the year 1925. Since then to now, the brand has many firsts to its credit. From being the first BIS certified jewellery store in Kerala and being the first ISO-9001 certified jewellery in India to be the first to implement HUID – the brand has been at the forefront of ensuring customer delight and value.

In the aftermath of the pandemic. the brand has seamlessly transitioned to reach its clients through E commerce and tech enabled selling including video-calling, WhatsApp and Augmented Reality to expand the consumer base across India and UAE.

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24kt Gold Rate    -5038/GM
22kt Gold Rate   – 4510/GM
18kt Gold Rate   – 3725/GM
Silver Rate          –  68/GM

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