Top Wedding Jewellery Trends for 2022

Indian bridal jewellery is always a standout, with extravagant wedding planning and cultural cuisine. But we are all aware that finding the right kind of jewellery for the big day can be challenging. Indian bridal jewellery consistently has a beautiful traditional undertone to it but this year 2022 calls for modernistic touches to the heavy Indian wedding jewellery styles. Let’s discover the trends in bridal jewellery in 2022.

1. Heavy Choker

Heavy Choker Jewelleryal
One trend that is growing fast amongst Indian Brides of 2022 is Heavy Choker Necklaces. These beautiful pieces are not different from their chunky counterparts, but they boost an almost primitive appeal with their touches of spindle and capiz shell. Still minimalistic in nature, these pieces are a breath of fresh air amidst the materials typically used to make such pieces.

2. Pastel color necklace

Pastel color necklace

Pastel shades were used as neutrals in the early 2000s and weren’t given much attention. Just a couple of years ago, however, these once underrated colours were used on runways with strong bright colours like red, yellow, and blue, which revived them for a whole new generation!

3. Multilayer layered Necklace

Multilayer layered Necklace

Multi-layered light weight jewellery Necklace are also trending now. It’s a lot easier to wear a single ornament than fourteen pieces because it doesn’t take a lot of time and your neck wouldn’t hurt too. Also, you can’t go wrong with just one piece. From embellished pearl necklaces to radiant ruby necklaces; be sure to bring in ethnic pride along with other matching accessories at your wedding. These handcrafted ornaments are a perfect match for modern Indian brides.

4. Temple coin chokers

Temple coin chokers

This is for the South Indian bride who adores traditional jewellery. The intricacies of temple bridal jewellery are far more elaborate this year than in the past. Conservative jewellery with coin motifs may be the most significant game changer in desi bridal fashion.

Jewellery is a great way to make a memorable impression at a bridal event, but there are many things you’ll need to consider when it comes to deciding upon the right piece or pieces for you. Fortunately, we’re here to help you navigate this exciting process as we explore and discuss trends in wedding jewellery so you can decide on the perfect pieces for your own occasion.

Buy Gold and Diamond Jewellery Online now.

If you’re planning on getting married or have a bridal occasion to attend, we would love to know which one of these bridal jewellery suits your attire. So, go ahead and rock your special occasion with us.


Is Akshaya Tritiya 2022 the Best Time to Buy Gold?

Well, yes, as we all know, gold has been a spectacularly beautiful and valuable precious metal since ancient times. It is considered an auspicious gift that represents wealth and abundance and is a symbol of power, and prosperity. If you decide to take part in the Akshaya Tritiya Gold Purchase or give someone a piece of jewellery made from gold on this day, you are also giving them all these blessings at the same time!

The word Akshaya means ‘eternal’ or ‘something that never decreases which refers to one’s happiness, wealth, and prosperity, and Tritiya refers to the ‘Third Tithi or third day of Vaishakh month’ which means during the third day of the waxing moon period in Shravana month. Akshaya Tritiya, also known as Akha Teej, is the most auspicious day which will be celebrated in India on May 3rd, 2022. The muhurat of the festival starts at 5:18 AM and ends on May 4th, 07:32 AM. In the entire year, this is the only day when Goddess Lakshmi(Goddess of wealth) herself appears as an avatar to impart her blessings upon her devotees.

Significance and Importance of Akshaya Tritiya

Akshaya Tritiya is considered a very special day among Hindus all over the world. Let’s discuss the importance of Akshaya Tritiya briefly,

  • Buying gold or silver jewellery on this day, then the Goddess will bless you with wealth and prosperity.
  • Planning ‘Griha Pravesh on this day, you need not worry about a muhurat you can enter the new house at any time.
  • Offering gold coins or golden accessories to someone on this day makes a great impression.
  • Making donations to charities on this day will bring many positive outcomes in a donor’s life.
  • Start a business on the day of Akshaya Tritiya and it will certainly flourish.
  • Starting any work on Akshaya Tritiya is likely to earn a profit.

Know Akshaya Tritiya’s Date, Time

Akshaya Tritiya Offers on Gold

Akshaya Tritiya is around the corner, and it is the best time to purchase gold as a gift for your loved ones. When it comes to gifting, there are a lot of options to choose from gold coins, diamond pendants, necklaces, rings, etc. Bhima online Jewellery has everything you need to affordably treat your family and friends during the festive period.

Along with Akshaya Tritiya, we have some exciting festive offers coming your way are as follows,

  • 5% off on advance booking for Gold ornaments.
  • 50% special offer on making charges for Gold Coins.
  • Enjoy exciting discounts on every gold coin purchase on this Akshaya Tritiya

Stay tuned as we have much more planned for you ahead. Remember, shop with us today and enjoy this festival season with Bhima Jewellery.


We hope that you enjoyed reading our blog filled with important information regarding Akshaya Tritiya! In 2022, we encourage you to make this auspicious day a special one by doing something good for other people. You can assist the less fortunate people, help the needy, perform a puja ceremony for Lakshmi and invest in gold or silver. You can also start a new business or make a major purchase like buying a new house or a new car. It is believed that if you do good things on this day, you will earn divine blessings from the Goddess Lakshmi.


Tips you should keep in mind before buying diamond jewellery in 2022

Diamonds are forever. Ever since their first appearance, diamonds have been associated with words like elegance, uniqueness, and timelessness. These mined pieces of carbon, discovered deep within the earth’s crust, have become a sign of status, strength, and eternal love. So, you must take your time choosing and not buy them in a hurry. Because diamonds are so expensive, many jewellers are tempted to mislead their prospective customers by selling faulty pieces. If you’re looking for diamond buying advice, these tips will give you the upper hand on your next shopping.

1. Decide on a budget

The most important thing when buying diamond jewellery is remembering to set a budget and know the 4Cs: cut, color, clarity, and carat weight. Then choose diamond jewellery that suits your financial situation.

2. Decide on carat weight

Are you ready to buy a diamond? You might have to decide first which cut you want. The price can rise quite significantly as the carat weight rises. If you are looking for an engagement ring, it’s probably best for your future partner (or you!) to check around first and negotiate the carat weight some more until you have found something that feels like value for money.

Diamond buying tips -  Size of the diamonds

3. Choose jewellery and examine the certificate

When purchasing diamond jewellery, look for a reputable seller who is part of a certified institution such as the International Gemological Laboratories (IGL) or Solitaire Gem Labs (SGL) that helps to point out all the unique characteristics of the precious stone, including its exact measurements, weight, clarity, color, cut, symmetry, and quality. Also, make sure that both you and your potential brand partner have a history of trustworthiness.

4. Focus on the diamond cut

A diamond’s cut is the most significant factor in determining how much brilliance it will possess. There are 5 main diamond cuts: round brilliant, emerald, asscher, radiant, and cushion. We just recommend an excellent cut, which is a standard cut that will offer great perfection.

Different Diamond Cuts

5. Determine the color grading scale

Diamonds may be pure white or have a tinge of other colors too, like yellow or brown.It’s a myth that all colored diamonds are more expensive than pure white ones. Jewelers might try to trick you into paying more for a “colorful” diamond, so you must know a bit about them. Usually, diamonds are classified using a GIA color grading system that starts with D and ends with Z. The D category stands for “completely colorless” and the Z stands for “very discolored”. Before you buy diamond jewellery online, you should be aware of the grading scale.

Diamond color grading scale

Diamonds are a timeless and beautiful gift you can give your loved ones and an excellent investment too. We hope that you found some great information on diamonds that you can use to make the best decisions. If you are interested to buy jewellery online you can visit

Thank you for reading our blog post. Hope that you have a wonderful day!


4 Important tips to remember Before Purchasing Gold Jewellery

The festival season is knocking at the door,and jewellery lovers are all set to satisfy their love for gold.In India,festivals have always been celebrated with great pomp and show.Gold and silver jewellery have been the most loved and preferred of all precious metals. Jewellery shopping is always exciting as you get a chance to shop for something unique that you are going to love for a lifetime. As we all know, gold jewellery is a type of investment.Many times, when we think about buying gold jewellery, we are totally focused on the design.But that is not the right approach to adopt while shopping for jewellery.The design should be taken into consideration, but there are many other things that must be considered while doing jewellery shopping.This blog discusses 4 important tips that must be kept in mind before purchasing gold jewellery.

1. Determine the Purity: Pure or Impure

When you buy gold jewellery,you must look for an official mark on the jewellery you are buying.The official mark will ensure that you are buying gold jewellery from a registered company and the gold is from a BIS-hallmarked jeweller.The BIS hallmark signifies gold purity,which is very important for gold jewellery.If you are planning to buy gold jewellery online,you should check the hallmark first.There are many fake jewellers who are selling gold jewellery at lower rates.But they are not from BIS approved jewellers.Hence, always look for the hallmark and make sure that you are buying gold jewellery from reliable sources.

2. Making charges

Buying gold jewellery without knowing the making charge is a bad idea.Making charges are a reflection of current gold rates, and one could easily be fleeced into paying higher making charges than the actual.When you buy gold jewellery, be firm on fixed making charges.This could make gold purchases cheaper, and it would  be a smarter way.We assure you that we provide the lowest rate in online jewellery purchase.

3. Check the weight

In India, most gold jewellery is sold by weight and the heavier the jewellery the more it costs. Precious stones like diamond, emerald, and ruby are often attached to gold jewellery, making them heavier in the process, which means that one might end up paying for gold that is not actually there, and it is necessary to keep this in mind while purchasing beaded jewellery.

4. Buy Back Guarantee

Most jewellers offer a buy-back guarantee,where one can exchange their old jewellery for buying new one. Before buying gold jewellery, you must check the resale value of the gold.As we all know, the majority of jewellers today provide the assurance of buying gold jewellery back at the prevailing rate.If you are planning to buy gold and diamond jewellery online,ask the salesman about what price he will be willing to provide if you return the Jewellery.Discussing all this could save a buyer money.

We hope you enjoyed reading our blog on 4 Important Tips to Remember Before Purchasing Gold Jewellery. Gold jewellery is an important part of every Indian wedding and festival. As we already said,gold jewellery is an investment that increases its value with time.The tips and information in the blog can help you make a more informed decision about your purchase.So, what are you waiting for? Get your gold jewellery and make your loved ones happy this festive season.

Please contact us anytime if you have any further questions about your online gold shopping.Thank you for visiting our blog!


Bhima Jewellery Chairman Dr. B Govindan was honoured as an Influential Indian at an event organised by International Promoters Association (IPA) in UAE

The ‘UAE at 50 – Saluting the Nation’ conference is organised by the International Promoters
Association (IPA), which is a Dubai-based Malayali business association. On the occasion of the
50th anniversary of UAE Piravi, the International Promoters Association honoured a large
number of Indian business people for their unique contributions to the country. Dr. B Govindan
was one among them who was honoured at the event as an influential Indian held at the Dubai
Grand Hayat. Later, the venue becomes a ceremony to pay respects to the loving support of the

IPA is a revolutionary platform for entrepreneurs to fulfil their dreams in the shortest span of
time. It is an association that will help entrepreneurs grow their businesses with proper guidance
and training. The main purpose of this association is to build meaningful relationships. It will
help the entrepreneurs grow as a team and promote their businesses through networking, idea
sharing, and feasibility studies through brainstorming with experienced entrepreneurs.


Dr. B. Govindan, Chairman of Bhima Jewellery, elected as the IBJA South Zone Chairman

Bhima Jewellery is the leading jewellery group in India. Dr. B. Govindan is the Chairman of Bhima Jewellery Group .B.Govindan is the 3rd son of the late Sri. Bhima Bhattar (Founder of Bhima Jewellery) and Smt. Vanaja Bhima Bhattar. He is a commerce graduate from S.D. College, Alleppey, and has a Doctorate in Gemology from the University of Colombo.

India is the world’s largest consumer of gold jewellery and gold bullion. IBJA (India Bullion and Jewellers Association) was founded in 1919 with headquarters in Mumbai, is one of the major associations in the country representing all bullion, precious metal, and jewellery trader. IBJA helps members by resolving disputes and arbitrations between dealers and provides a neutral and correct solution for weighing precious metals acceptable to the trading community. The IBJA takes a multifaceted approach to the issues and challenges that bullion traders face in a newly liberated India.

The main objective of IBJA is to promote, protect and develop the bullion and jewellery industry in India. Recently IBJA had a meeting to elect zonal managers and Bhima Jewellery Chairman Dr. B Govindan,was elected as the IBJA South Zone Chairman .


Bridal Trends: Minimalistic Vs. Flamboyant

India is a land of different cultures, traditions, and sub-culture. Different cultures and traditions always have their own style of jewellery which is worn by brides. As we know, an Indian bride is the most attractive bride of all. No one would be able to resist their charm and allure. Let’s discuss the cultural different trends of wearing jewellery at an Indian Wedding.

Brides in north India are known for their love of exquisite jewellery. They would like to wear crimson-colored lehengas with an array of uncut diamond necklaces or gold chokers that have little drops of ruby or sapphire lining. On the other hand, northern brides prefer heavy and chunky jewellery, especially in the Punjab area.

The latest jewellery trends in southern India are quite different from the north, a bridal look typically consists of bright or pastel golden weave silk saree, matching gold or uncut Diamond necklace;. A huge trend in the south is toward antique jewellery. The traditional Kerala Jewellery like Kasu-malai, Manga Mala, Palakka Mala, Pulinakham Mala, and a long-chain sported with gold coins flowing from neck to waist are very popular designs and remains a traditional symbol of wealth and status.

Coming to the Western side, wedding jewellery trends are different for Rajasthan, Maharashtra, and Gujarat.

In Rajasthan, brides prefer flower-shaped gold hairpins with a traditional bindi. Earrings include a variety of jhumkas, and a bangle attached with thick gold bands called kadas. The two ends of the bangle resemble elephants of peacock heads.

A Gujarati bride likes to wear traditional Pachikam jewellery. Pachikam is very delicate jewellery and a refined form of Kundan.

In Maharashtra, traditional necklaces are back in vogue. The Hars, Mohanmalas, and the gold-beaded Tushi have now become fashionably popular for the wedding ceremony.

While on the Eastern side, brides only prefer traditional Chik (choker), Chur (heavy broad bangles held together with bars), or the Ratanchur (bangle connected with chains) still reign supreme.

In short, A typical bridal look is built with both minimalist and flamboyant look, bringing out the best of both styles shows the originality of each bride perfectly. If you are interested to purchase gold jewellery online , then

Check out our collection

If you have any doubt regarding the gold coin rate in Kerala, please feel free to contact us on 9446013733


IAA INDIAA Awards 2021 for Bhima Jewellery.

Bhima jewellery won the prestigious award in fashion & accessories category for the “pure as love” campaign advertisement from the india chapter of international advertising association (iaa), world’s only globally-focused integrated advertising trade association. – they presented the sixth edition of their prestigious indiaa awards on 27th october 2021 at a ceremony hosted at the taj landsend, mumbai. Bhima jewellery managing director m s suhas and director gayatri suhas received the award for brand bhima.


ET award 2021

It’s a great privilege for Bhima to be honoured as ‘The Economic Times Promising Brand of India 2021’. It’s our honour to be in the esteemed company of leading Indian brands and being recognized for our journey of around 100 years. Bhima is a brand borne out of values that create value for customers. Our values of purity and workmanship combined with our consistency have ensured that Bhima retains its position as the most preferred jeweler across generations.

Bhima has been a pioneer in the jewellery industry, being the first branded retail jewellery store starting in the year 1925. Since then to now, the brand has many firsts to its credit. From being the first BIS certified jewellery store in Kerala and being the first ISO-9001 certified jewellery in India to be the first to implement HUID – the brand has been at the forefront of ensuring customer delight and value.

In the aftermath of the pandemic. the brand has seamlessly transitioned to reach its clients through E commerce and tech enabled selling including video-calling, WhatsApp and Augmented Reality to expand the consumer base across India and UAE.

It's still not
too late!

Last updated : 28/05/2022

24kt Gold Rate  -5339/GM
22kt Gold Rate  – 4775/GM
18kt Gold Rate  -3945/GM
Silver Rate        – 67/GM

Your Cart