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Bhima Jewellery is the leading jewellery group in India. Dr. B. Govindan is the Chairman of Bhima Jewellery Group .B.Govindan is the 3rd son of the late Sri. Bhima Bhattar (Founder of Bhima Jewellery) and Smt. Vanaja Bhima Bhattar. He is a commerce graduate from S.D. College, Alleppey, and has a Doctorate in Gemology from the University of Colombo.

India is the world’s largest consumer of gold jewellery and gold bullion. IBJA (India Bullion and Jewellers Association) was founded in 1919 with headquarters in Mumbai, is one of the major associations in the country representing all bullion, precious metal, and jewellery trader. IBJA helps members by resolving disputes and arbitrations between dealers and provides a neutral and correct solution for weighing precious metals acceptable to the trading community. The IBJA takes a multifaceted approach to the issues and challenges that bullion traders face in a newly liberated India.

The main objective of IBJA is to promote, protect and develop the bullion and jewellery industry in India. Recently IBJA had a meeting to elect zonal managers and Bhima Jewellery Chairman Dr. B Govindan,was elected as the IBJA South Zone Chairman .

India is a land of different cultures, traditions, and sub-culture. Different cultures and traditions always have their own style of jewellery which is worn by brides. As we know, an Indian bride is the most attractive bride of all. No one would be able to resist their charm and allure. Let’s discuss the cultural different trends of wearing jewellery at an Indian Wedding.

Brides in north India are known for their love of exquisite jewellery. They would like to wear crimson-colored lehengas with an array of uncut diamond necklaces or gold chokers that have little drops of ruby or sapphire lining. On the other hand, northern brides prefer heavy and chunky jewellery, especially in the Punjab area.

The latest jewellery trends in southern India are quite different from the north, a bridal look typically consists of bright or pastel golden weave silk saree, matching gold or uncut Diamond necklace;. A huge trend in the south is toward antique jewellery. The traditional Kerala Jewellery like Kasu-malai, Manga Mala, Palakka Mala, Pulinakham Mala, and a long-chain sported with gold coins flowing from neck to waist are very popular designs and remains a traditional symbol of wealth and status.

Coming to the Western side, wedding jewellery trends are different for Rajasthan, Maharashtra, and Gujarat.

In Rajasthan, brides prefer flower-shaped gold hairpins with a traditional bindi. Earrings include a variety of jhumkas, and a bangle attached with thick gold bands called kadas. The two ends of the bangle resemble elephants of peacock heads.

A Gujarati bride likes to wear traditional Pachikam jewellery. Pachikam is very delicate jewellery and a refined form of Kundan.

In Maharashtra, traditional necklaces are back in vogue. The Hars, Mohanmalas, and the gold-beaded Tushi have now become fashionably popular for the wedding ceremony.

While on the Eastern side, brides only prefer traditional Chik (choker), Chur (heavy broad bangles held together with bars), or the Ratanchur (bangle connected with chains) still reign supreme.

In short, A typical bridal look is built with both minimalist and flamboyant look, bringing out the best of both styles shows the originality of each bride perfectly. If you are interested to purchase gold jewellery online , then

Check out our collection

https://bhimajewellery.com/shop/

If you have any doubt regarding the gold coin rate in Kerala, please feel free to contact us on 9446013733

Bhima jewellery won the prestigious award in fashion & accessories category for the “pure as love” campaign advertisement from the india chapter of international advertising association (iaa), world’s only globally-focused integrated advertising trade association. – they presented the sixth edition of their prestigious indiaa awards on 27th october 2021 at a ceremony hosted at the taj landsend, mumbai. Bhima jewellery managing director m s suhas and director gayatri suhas received the award for brand bhima.

It’s a great privilege for Bhima to be honoured as ‘The Economic Times Promising Brand of India 2021’. It’s our honour to be in the esteemed company of leading Indian brands and being recognized for our journey of around 100 years. Bhima is a brand borne out of values that create value for customers. Our values of purity and workmanship combined with our consistency have ensured that Bhima retains its position as the most preferred jeweler across generations.

Bhima has been a pioneer in the jewellery industry, being the first branded retail jewellery store starting in the year 1925. Since then to now, the brand has many firsts to its credit. From being the first BIS certified jewellery store in Kerala and being the first ISO-9001 certified jewellery in India to be the first to implement HUID – the brand has been at the forefront of ensuring customer delight and value.

In the aftermath of the pandemic. the brand has seamlessly transitioned to reach its clients through E commerce and tech enabled selling including video-calling, WhatsApp and Augmented Reality to expand the consumer base across India and UAE.